THE BRIEF
This highly coveted brand needed something extra special to make their new candle line stand out. Foto Fusions creative team worked with Kendra Scott to fully understand their objectives and delivered a brand activation worthy of the selfie generation.
THE ACTIVATION
The Kendra Scott brand and the new line was reflected in the Foto Fusion branded digital booth that allowed guests to take as many Social Media friendly pics, GIFs and boomerangs as they could.
The Set Up
- An interactive and exciting experience with branded screen to entice users to interact with the brand
- Custom branded template designs for full brand awareness when shared on social media
- Guests easily customized their own experience by using branded props
- A Premium data capture functionality, which captured important data analytics Benefit
- Guests shared their branded experiences through text messages or email by simply entering their phone number or email address
- Event photos were uploaded to a customized online live gallery.
THE RESULTS
- Media invitees, influencers and customers used the experience alone or in groups
- 89 choose to share their digital content creation
- 51 email and telephone numbers were collected for remarketing
- Kendra Scott received over 100 images, GIFs and boomerangs to utilize on their own digital platforms
Contact our creative team for some inspiration today.
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