THE BRIEF
University of Tulsa Athletics Department engaged Foto Fusion Booths to develop an interactive brand activation to celebrate the Tulsa Golden Hurricane Football & Basketball Fans. They wanted something that would immediately catch the attention of and resonate with the people who came to cheer.
THE ACTIVATION
Magic Mirror | The Selfic
Over the course of 12 different football and basketball games Foto Fusion developed custom experiences that featured a fully branded interactive touchscreens and customized digital overlays that reflected the events and the brand.
Due to the high levels of attendance that was expected, Foto Fusion utilized a team of our best ambassadors to engage fans and promote usage of all the services.
THE RESULTS
- During multiple events; hundreds of fans engaged with Tulsa Hurricanes brand.
- Users shared their images to social media and designated hashtags boosted the events social reach
- At designated events The Magic Mirror every fan had the opportunity to take home a fully branded selfie printout
- TU Athletics Department received the data, including emails and phone numbers for thousands of people they can use to remarket to in the future
The best experiences in life are shared, its time to reimagine your marketing tools, for the digital and social age.
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